• Cycle studio projection

    Virgin Active's London Flagship

Advanced AV for premium fitness

The Aldersgate club, which cost £8 million to design and build, has become Virgin Active’s flagship Classic Health Club.

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Background sound

The project

Occupying 45,000 sq ft on a busy Central London junction, in the basement of a large office building, client Virgin Active wanted to create a flagship private members’ club that was exceptional in every way. A club equipped with cutting edge technology at every turn.

Only 'best in class' would for this audio and visual experience. Wattbike, MYZONE, MyRide+ and SWIMTAG - Virgin Active wanted the last word in fitness tech to create an all-encompassing, multi-sensory member experience which was in-keeping with the brand’s signature minimalist design.

GroupX studio audio Pro projection for cycle studio

What we did

Never ones to shy away from breaking boundaries, we collaborated with Virgin Active’s project management team, designers, main contractors and various new technology providers to integrate and deliver a complete technology solution, key features of which included the Bose® Pro audio system, state-of-the-art studio systems and projectors, as well as ultra-thin LED video walls and TV screens.

Thanks to close collaboration and our in-depth understanding of what the latest technologies can offer members, we helped to deliver a truly extraordinary club. One with genuine wow factor wherever you turn, and where members can evaluate their performance and enhance their training.