• Amina Technologies invisible speaker range

    Retail Flagship, Dublin

Amina® audio for retail giant

Housed in the former premises of the National Irish Bank in Dublin, the calibre of this brand and its landmark status called for a sophisticated set of aesthetic and technical solutions.

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Invisible Amina DML panels

The project

Housed in the former premises of the National Irish Bank in Dublin, the flagship store of this global retail giant is a one-stop destination for fashion set within 25,000 square feet of outstanding listed-status architecture.

The challenge was to deliver an integrated but flexible AV installation which would align discretely to the different demands of the building’s ornate interior. The calibre of the brand and the landmark status and magnitude of the property called for a bespoke and sophisticated set of aesthetic and technical solutions.

Flush mounted speakers Bose® Pro columnar line array slim speakers

What we did

Our project specialists worked closely with Amina® Technologies to deliver their Invisible series of Distributed Mode Loudspeakers (DML). The Invisible range works on the same acoustic principles as a natural instrument, transmitting sound via vibrations which are amplified on a soundboard and distributed through the surrounding air. Amina’s DML panels mimic this effect and can be installed flat behind a plasterboard ceiling or wall, providing a completely concealed audio solution which won’t interfere with sleek or complex interior designs.

This meant we could bypass the problem of mounting conventional speakers onto the existing decorative plasterwork and vaulted ceilings by concealing equipment in the structure of the building or behind unobtrusive false walls. “Slim” invisible Amina® subwoofers were used in a void of just 200mm to optimize the available space without compromising on visual or acoustic quality. And in less sensitive areas such as changing rooms, premium Bose® Pro FreeSpace® DS 16S speakers were installed visibly as discrete audio aesthetics in their own right. Across 5 floors, each custom solution was synchronized by a simple user interface that offered any combination of music, microphone or paging mic output in 8 audio zones.

We provided finessed AV solutions for a site that is poised to become Dublin’s foremost retail experience. The project was so successful that our client plans to roll-out the technology to its subsidiary brand store on London’s Regent Street and a further flagship site in Delhi, India.

From concept to final installation Hutchison-t and Amina worked closely together, demonstrating the technology, specifying the right solution and working with the local team on site to optimize the installation technique for the historic building.

Babs Moore; Director, Amina Technologies Ltd.